01

DISCOVERY

After you inquire, we schedule a 30-minute call where I can learn more about your business and how I can set you up to dominate. This is where we also come to a verbal agreement of the project scope, deliverables, timeframe, and budget.

Following our call, I’ll send over a project proposal document which outlines the project scope and deliverables we discussed on the call.

After the project proposal is agreed upon, I will send over 3 documents that need to be fulfilled before any work is started. These are:

  • Our contract

  • Invoice for 50% of the agreed project fee

  • A project questionnaire

02

sTYLE direction

I conduct some research and develop 2 to 3 style directions for you to choose from, which allows us to know the direction the project will take right from the start.

The style direction generally gives us the feel we’re going for, and provides a visual example for the Typography, Colour Palette, and layout styles.

You decide which direction you prefer, and I’ll commence the creation part of the process.

03

creation

I immerse myself in the information I have drawn from the project, including the briefing questionnaire and my own thorough market research.

I’ll brainstorm concepts and sketch my ideas out on paper, where I explore all design directions, keeping your objectives and preferences in mind. I’ll typically sketch up to 50 logo concepts in this stage!

I’ll digitise my logo solutions, and explore the colour palette and typography variations, continuously iterating to ensure the outcome is the best solution possible.

04

SHOWCASE

I put together a comprehensive presentation where I showcase the identity design to you over a call, showing the evolution of the design and explaining my thought process behind each design decision. I’ll include a range of example applications to show how the work will look out in the world.

Following this presentation you can send me your feedback via email and I’ll address any feedback you have. Within my packages, I offer 2 rounds of revisions to ensure we really nail down the concept. If another concept needs to be explored, I offer this too.

05

FINALIsation

Once the identity design is finalised and all revisions are completed, I’ll send an invoice for the remaining 50% of the project fee.

Once the payment is settled, i’ll create your comprehensive brand guidelines document, and package up the files into a clear folder structure for easy access, including any file format you’ll ever need for web and print.

Here, I ask for your final feedback on the experience of working with me on this project. I also offer post-project support, ranging from additional guidance to assistance in implementation. Just shoot me a message!